Blog & Resources
Everything you need to know about launching products, building audiences, and growing your startup.
The Ultimate Guide to Launching Your Waitlist
Learn the strategies that helped top startups gather thousands of signups before writing a line of code. We break down the pre-launch phase into actionable steps.
Viral Loops Explained: How to Engineer Growth
Discover the mechanics behind referral programs that turn your early users into your best marketing channel. Case studies from Dropbox, Robinhood, and more.
The Psychology of Exclusivity
Why limiting access can actually increase demand for your product, and how to use this to your advantage without frustrating your potential users.
Email Marketing 101 for Pre-Launch Startups
Don't just collect emails—engage them. Here's how to keep your waitlist warm and excited for your big launch day.
Building in Public: Pros, Cons, and Best Practices
Should you share your journey openly? We explore the benefits of transparency and how it can help build trust with your early adopters.
MVP vs. Waitlist: Which Comes First?
The age-old chicken and egg problem. We argue why starting with a waitlist is the safer, smarter bet for most new products.